AMER Tech Summit
What’s happening in developer right now
A look at the companies building with Cloudflare and how you can use it to win.
Before the stories
First, what’s changing at Cloudflare
From first engagement to live
What does it take to get a customer live?
Qualify the opportunity
Draft the onboarding plan
Research the account
QBRs
Run discovery
Write integration code
Competitive analysis
Manage escalations
Map the stakeholders
Run the migration
Draft the architecture
Run enablement sessions
Build the POC
Drive adoption
Handle objections
Generate documentation
Build the demo
Expansion strategy
Security & compliance
Draft training material
Draft the business case
Troubleshoot issues
Pricing & packaging
Surface best practices
Draft RFP responses
Renewal strategy
Negotiate the deal
Kickoff & alignment
Align the execs
Pre-salesproblem → signed
Qualify the opportunity
Research the account
Run discovery
Competitive analysis
Map the stakeholders
Draft the architecture
Build the POC
Handle objections
Build the demo
Security & compliance
Draft the business case
Pricing & packaging
Draft RFP responses
Negotiate the deal
Align the execs
Post-salessigned → live & growing
Draft the onboarding plan
Kickoff & alignment
Write integration code
Run the migration
Run enablement sessions
Generate documentation
Draft training material
Drive adoption
Troubleshoot issues
Surface best practices
QBRs
Manage escalations
Expansion strategy
Renewal strategy
AI massively accelerates the highlighted work.
The game is changing
Those two columns? They’re collapsing.
How it worked
Pre-sales
handoff
Post-sales
One big motion. A clean break in the middle. Context traded away at the seam.
→
How it works now
Land.
Land.
Land.
Land.
Land.
Land.
Land.
Land.
Land.
No pre. No post. Just projects. Smaller, faster, and never one size fits all.
Every project earns the next one. That’s the flywheel.